Search Engine Marketing Toronto

Search Engine Marketing (Toronto or anywhere in the World) is about making money both in the short-term and long-term, right?

… Otherwise, what are you spending your money on… ‘visibility’, that was a lie magazine advertisers used to use NOT something an Internet Marketing (Toronto) Company would say.

As Easy as ABC

Attract traffic
Build traffic
Convert traffic

That’s right, it’s about traffic, but why do....

90% of Business Websites FAIL

Do you why 90% of businesses loss money or only break even with their websites?

Simple.

They do NOT Attract/Build the traffic or they do NOT Convert the traffic… sadly, sometimes both.

Attracting Traffic

According to an iCrossing study called ,”How America Searches: Online Shopping," done in August 2005, 70% of all online purchases start at a search engine directory.

Wouldn’t you have to be in the search engines to get online purchases?

If you wanted to make lots of money, wouldn’t you want to rank as high as possible in the search engines?

Ranking high in search engines does NOT just happen.

As you probably know, search engines get their rankings by using a complex and evolving algorithm. Unfortunately, if your website doesn't exactly meet their "algorithm criteria", you'll rank poorly.

To optimize your website to rank high in search engines is a process called search engine optimization sometimes called website optimization (Toronto).

Here is a simplified model of how to search engine optimize your website:

Research keywords your customers or potential-customers are using to shop (NOT research) for your product/services. Then find the “low hanging fruit” keywords, that have higher traffic and lower competition.
Format the keywords into website: title tag, MetaTags, URL, content, and copy.
Acquire numerous authority backlinks (links from websites linked to your website) that with keywords in the "text anchor".
Measure the targeted traffic and online sales.
Continue to build backlinks from other themed websites until you achieve your top Toronto search engine placements.

Get to work on attracting traffic now because Search Engine Optimization or Toronto Website Optimization takes to 3-6 months before you’ll rank in the top 10, but don’t worry too much you’ll get top 30 rankings 1-3 months.

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Building Traffic

The easiest most cost-effective and highest ROI I know of to build traffic is via Google Adwords, which is a pay per click advertising company (of the famous Google, it’s also where Google makes 98% of it’s revenue).

Three critical components to any successful PPC programs (such as Google™ Adwords) are:

Pay-per-click listings that attract the “targeted traffic” (potential customers).
A website that effectively qualifies and converts visitors.
On-going testing and refinement to maximize ROI.

Basically, the key is buying customers NOT clicks. ‘Visibility’ as ROI (return on investment) is NOT an option because statistically speaking if your website is NOT exactly or close to what visitors looking you’ll lose over 50% of them within 0-5 seconds.

Think of your Google Adwords as a classified ad, if the person doesn’t call you or become a sale/lead it’s a waste.

We have found that most ‘home-made’ pay-per-click campaigns are overpaying for clicks because they use keywords that are too broad or their Ad quality is too low.

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Converting Traffic

Almost any Toronto Search Engine Optimization company could get you traffic or top Google Yahoo, MSN, and Toronto search engines’ rankings, but will the traffic convert?

If your website received 10,000 unique visitors a month, but none of them become paying customers, the traffic is WORTHLESS.

Today’s Internet Marketing (Toronto) is about CONVERTING your traffic into PAYING CLIENTS.

7 WAYS TO CONVERT MORE TRAFFIC & MAKE MORE MONEY

Outlined below is a fierce 7 line of attack to converting more traffic and making more money with your Internet Marketing (Toronto) efforts.

1. Call To Action

Lacking a “call to action” or what I like to identify as an “Ultimate Action” is the #1 MISTAKE I see with most websites.

Does your website lack an “ultimate action”? No worries, it’s easily solved problem.

Ask yourself “ULTIMATELY, what do I want a new visitor to DO my website? Usually it’s one of the three Ultimate Actions:

Buy something sale
Fill in a form to become a lead
Sign-up for the newsletter with email

Figure out what your “ultimate action” is, and then build your website and internet marketing (Toronto) around the ultimate action. Of course you can have multiple ultimate actions, simply limit them and prioritize them.

2. Headlines

“Who Else Wants a Headline to Increase Conversions by 50%?”

I do, I do, I do :)

Testing different headlines is the easy thing to do on a website, and changing a headline could easily increase in sales by 50%.

The AIDA test, applies the four most important letters of any headline:

ATTENTION… Does your headline grab the visitor’s attention?
INTEREST… Does your headline keep your visitor’s interest?
DECISION… Does your headline inspire your visitor’s to make an “Ultimate Action”?
ACTION… Does your headline foreshadow what your “Ultimate Action” is going to be?

Marketing 101, but what most website copywriter forget is that every headline on your website needs to pass the AIDA test.

Secondly, do your headlines and sub-headlines have a “Visual Hierarchy”? Meaning does the most important headline have the largest font, then your sub-headlines have smaller font?

Using AIDA headlines will grab the attention, and a “Visual Hierarchy” will greatly help your web visitor find what they are looking and make your website appear more professional.

3. Structured Flow

Landing on your homepage is their a clear path from A the homepage to C the “Ultimate Action”?

If not, look at rebuilding your page/URL structure to map out exactly the path you want a first time visitor to follow to your “ultimate action” such as: buying product, filling info to become a lead, or signing up for a newsletter.

Secondly, as first time visitor coming to your website, is it clear just by scanning your pages, what the first time visitor will understand the “BIG picture” of your website? Or are they landing on your site going “I’m NOT really sure what this site is about… bye.” You literally have 5 seconds for over 50% of traffic to answer that question.

Lastly, is it clear what is clickable? People surfing your website are looking to click on something to bring them close to what they came to site to do. If they don’t know what to click on or what they can click on, they will get frustrated and leave your site. Your loss.

4. Body Copy

If the purpose of your website is to make sales or generate, then a killer rule is to cut your text copy/content by 50%.... Then take the remaining text copy/content and cut it by another 50%. Then ask yourself:

Concise? This will get to “the meat” of your message. Saving your visitors time and patience.
Compelling? Remember, to include benefits in your content. Answer your visitors #1 question “what’s in it for me?”
Clear? Lastly, read your each and every page out loud, if a little voice in your head says “this is kinda confusing”, then your message is NOT clear.

Concise, compelling, and clear body copy help visitors to make a buying decision, long-boring-blurred messages frustrates and confuses visitors. You know what happens when a web visitor gets frustrated or confused online? They leave!

5. Lead Capture

When your website visitor is trying to:

Buy something
Become a lead
Sign-up for your newsletter

Does your “lead capture” mechanism work?

Is it even slightly too long or confusing, specifically is it “idiot proof”? Because it’s hard to take an “ultimate action” if it’s confusing, I guarantee you your visitor won’t take it is too long or confusing.

Do you know one of the #1 reasons for “cart abandonment” is “the process is too long”. Make it short.

6. Supportive Images

It’s funny, the web was founded on pure text. NO images. But every website designer I know, wants to start with images. How come?

Ultimately, a fancy photo/graphic/image is NOT going to compel a visitor to buy something, it’s the copy.

All images are meant to do is support the text.

Please, oh please, why is it in the year 2007 poor quality images exist legitimate business websites. If your images are blurring, pixelated, or stretched/squished in any way. REPLACE THEM.

If you canNOT afford original pictures, you can buy high quality stock photos from http://www.iStockPhoto.com for a $1 each.

7. Logo Configuration

He’s a harsh lesson. No visitor cares about your logo. That is, until your company has constantly done something valuable for the visitor.

For example, why do know the FedEx logo?

My best guess is because FedEx has delivered your important present, project, contract, etc. on time, every time.

So until your brand has proven that you deliver what you say you can every time your logo doesn’t matter to the first time visitor.

So why do so many websites allow their logo to take up 15% to 25% of the real estate on their websites?

SOLUTION:

Keep your logo minimal
Keep your logo in the top left hand corner because it’s a convention people are used to
State the purpose of your website because first time visitors will know what your company is people within the first 5 seconds

For example, until Amazon.com become a world famous brand, their slogan right below their logo was “The World’s Largest Bookstore.” What can you be “largest”, “fastest”, “most variety”, anything that is benefit to the customer and you can claim being the best.

CONCLUSION - Toronto Search Engine Marketing

I believe, what you measure, you will improve. To measure how well you convert traffic and how effective your effective your Montreal SEO Company is, sign-up for:

Google Analytics, to determine where your traffic is coming from.
CrazyEgg.com to get an idea of what your visitors are clicking on.
A free website conversion evaluation from Toronto SEO Company.

You could increase your conversion rate by 100% to 1,400%, we’ve had clients that have

Call to Action

Attract and build traffic via Search Engine Marketing (Toronto) and Search Optimization techniques discussed.

Then convert the traffic by implementing the “7 Ways To Convert More Traffic & Make More Money” internet marketing (Toronto) strategies.

If you feel you can sell or generate leads worth $12,000 to $5,000,000 from your website this year, this Toronto internet marketing company wants to help you make it happen. To get started, sign-up for our free search engine marketing Toronto evaluation ($300 value).